Sears Holdings Corporation
Hoffman Estates, Illinois
ENERGY STAR Partner of the Year - Retailer
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics, and automotive repair and maintenance. Sears is receiving recognition for its leadership in merchandising a broad selection of ENERGY STAR qualified products and promoting ENERGY STAR through a variety of customer channels. Key accomplishments include:
� Increasing its selection of products that have earned the ENERGY STAR, such as products in its Home Theatre in a Box, DVDs, TVs, refrigerators, and dishwashers, as well as its Craftsman C3 and Kenmore lines, and Trim a Home Seasonal decorative light strings. Sears was also able to increase sales in most categories, particularly home appliances (HA) where more than 4 million qualified units were sold in 2010 compared to 3 million in 2009.
� Continuing its best-in-class ENERGY STAR training program, including supplementing traditional training programs with an ENERGY STAR overview program that went to over 100,000 associates. Furthermore, Sears initiated the development of a green consultation program for its Home Appliance showrooms with an aim to eventually expand to its Full Line stores.
� Increasing ENERGY STAR messaging and promotions to educate and encourage customers to purchase ENERGY STAR products primarily through events (nationwide trade-ins), social media channels, and clear identification on products available for rebate--including the ENERGY STAR/energy efficient interactive "Experience" pilot that showcases a variety of ENERGY STAR products available for purchase.
� Garnering nearly 50 billion impressions for ENERGY STAR in 2010 print and broadcast impressions alone.
� Creating the ambitious Big Switch campaign that leveraged EPA's Change the World, Start with ENERGY STAR campaign and empowered customers to make the switch to ENERGY STAR qualified products. The effort generated more than 600,000 referrals to the ENERGY STAR website in October alone (more than Google), and drove over a billion pounds of pledged greenhouse gas reductions.