Samsung Electronics Co., Ltd.

Suwon, South Korea

ENERGY STAR Excellence Awards - ENERGY STAR Promotion

Samsung Electronics Co., Ltd.

From its beginning as a small export business in Taegu, Korea, Samsung has grown to become one of the worlds leading electronics companies. Today, Samsung Electronics Co., Ltd., a global leader in high-tech electronics and digital media, holds approximately 20% of the U.S. television market as well as the top global market share position for 13 of its products, including semiconductors, TFT-LCDs, monitors, and CDMA mobile phones. Samsung is receiving ENERGY STAR recognition for its promotion of ENERGY STAR qualified consumer electronics. Key accomplishments include:

         Partnering with EPA on the Change the World, Start with ENERGY STAR campaign in Washington, DC, on the National Mall and the ENERGY STAR Low Carbon IT campaign.

         Offering more than 900 ENERGY STAR qualified products, an increase of 33% from 2008 including 100% of Samsung television, monitor, printer, notebook computer, and cell phone external power supply lines.

         Qualifying its full suite of new LED backlit LCD televisions as ENERGY STAR, which consume on average 40% less energy than the current ENERGY STAR requirements.

         Making use of the ENERGY STAR label on products, packaging, instructions, brochures, specification sheets, boxes, and its Web site.

         Integrating ENERGY STAR into sales force and employee training.

         Partnering with retailers, distributors, and utilities to educate consumers on the benefits of ENERGY STAR qualified products and to highlight product rebates.

         Supporting ENERGY STAR specification development for televisions as well as development of the online product submittal tool.

         Recycling 12 million pounds of electronics in 2009 according to strict standards of materials management.

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