Washington State's oldest local energy utility, Puget Sound Energy (PSE), serves more than 1 million electric customers and 750,000 natural gas customers in 11 counties. PSE is receiving ENERGY STAR recognition for its successful delivery of a suite of residential lighting initiatives. Puget Sound Energy's multiple strategies, engaging consumers as agents of change through successful campaign events, promoting installation of hard-wired fixtures through its ENERGY STAR Advanced Lighting Package new construction initiative, and advancing ENERGY STAR CFLs to reach new sockets and market segments together create an exemplary portfolio for transforming residential lighting in an evolving marketplace. Key accomplishments include:
Working with builders to make hard-wired fixtures a more common offering for consumers. More than 250 homebuilders of all sizes are installing ENERGY STAR fixtures, a 250 percent increase from 2008. The region's largest builder now prominently showcases ENERGY STAR fixtures in its design showroom.
Installing more than 24,000 ENERGY STAR fixtures in new homes in 2009, despite a major decrease in housing starts.
Launching "Rock the Bulb," an integrated campaign with weekend bulb exchange events, grassroots education, and an Energy Rock Star contest with more than 7,600 participating contestants.
Getting 11 million ENERGY STAR CFLs into the hands of consumers since the program's inception in 2002, an average of 11 per household.
Developing new program strategies, including promoting specialty bulbs and offering targeted education to increase the use of CFLs in rooms with high energy usage but low saturation of CFLs, such as bathrooms and dining rooms.