Eau Claire, Wisconsin
ENERGY STAR Excellence Awards - ENERGY STAR Promotion
Increasing the selection of a comprehensive assortment of ENERGY STAR qualified home improvement products to more than 1,450 product models from lighting and appliances to windows, doors, insulation, roofing, and much more.
Partnering with a broad set of vendors to create consumer demand across the entire ENERGY STAR qualified product mix.
Promoting ENERGY STAR messaging throughout numerous in-store vehicles, including grand openings, in-store announcements, product rebates, and signage. For example, the 2009 ENERGY STAR corporate signing package included 2 x 6 banners, 14 x 11 point of purchase signs, fact tag backers, and bin tags.
Featuring ENERGY STAR in a variety of ex-store outreach efforts, including direct mail, sales flyers, publicity, online, and print and broadcast advertising, including 30 TV commercials reaching 31 million households.