Expand and Strengthen Your Customer Base — Build a Market for Energy Efficiency Products and Services

No matter the size or type of an organization, the common element of successful energy management is commitment. Encourage customers and potential customers to make a commitment to allocate staff and funding to achieve continuous improvement in energy performance.

Use ENERGY STAR

• Encourage your existing customers and prospects to become ENERGY STAR partners and make a commitment to energy excellence.
  • Recruit customers to Join ENERGY STAR for Buildings and Plants.
  • Direct recruits to sample news releases to announce their partnership and publicize achievements.
  • Encourage customers to leverage the ENERGY STAR brand, logos, and marks to communicate their commitment to energy efficiency.
• Help increase energy awareness by updating your marketing materials and Web site with information about ENERGY STAR.
  • Distribute the Quick List of ENERGY STAR Resources for Buildings (2.90MB) to customers to share the resources and tools offered by ENERGY STAR.
  • Order and distribute ENERGY STAR publications — free of charge — to your audience to promote energy management.
  • Link to the ENERGY STAR Buildings and Plants Web page. ENERGY STAR will reciprocate a link to your company's Web site provided that Web Linking Policy requirements are met.
• Promote the ENERGY STAR Challenge, a national call-to-action to improve the energy efficiency of America's commercial and industrial buildings by 10 percent or more.
  • Explore the Challenge Toolkit for useful promotional materials and ideas for your customers.
  • Use the ENERGY STAR Challenge Web Banner on your Web site to direct your customers to sign up!
• Encourage customers and prospects to learn about ENERGY STAR recognition opportunities for energy users.

ENERGY STAR Resources

• See how to speak about energy efficiency to different market sectors and groups in your community.
• Target your marketing efforts towards ENERGY STAR partners, Leaders, and endorsers, a pre-qualified customer base already committed to improving the energy efficiency of their facilities.
• View Spotlight On...Business Opportunities to learn which associations are encouraging energy efficiency to members. Find potential customers among the memberships of these industry associations.
• Promote the Guidelines for Energy Management to your customers.