EPA has gathered a sampling of the most common types of co-branded materials. Use these co-branding examples and the corresponding explanations to best understand what makes a good co-branded promotion. Examples include:
Partners can consider using ENERGY STAR as part of their television advertising campaigns (if applicable). This screen shot helps customers find ENERGY STAR products promoted by the partner next time they are at a participating retail store. This example uses the Promotional mark with wording that exactly reflects the ENERGY STAR value proposition for consumers.
Updated: December 2012