ENERGY STAR makes an important contribution to partner web pages. When framed properly, the widely-recognized ENERGY STAR mark can reinforce the partner's own message about energy efficient products and practices just by its presence. This example uses the ENERGY STAR Promotional mark as part of its ENERGY STAR product incentive page. The text references the benefits these products can bring to customers, while the mark itself links to energystar.gov for more information.

Consumers Energy web page example

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Updated: December 2012