EPA has gathered a sampling of the most common types of co-branded materials. Use these co-branding examples and the corresponding explanations to best understand what makes a good co-branded promotion. Examples include:
ENERGY STAR makes an important contribution to partner web pages. When framed properly, the widely-recognized ENERGY STAR mark can reinforce the partner's own message about energy efficient products and practices just by its presence. This example uses the ENERGY STAR Promotional mark as part of its ENERGY STAR product incentive page. The text references the benefits these products can bring to customers, while the mark itself links to energystar.gov for more information.
Updated: December 2012