Nearly 2,000 participants at January’s 2001 International Home Electronics Show (CES) in Las Vegas checked out ENERGY STAR’s latest labeled product—energy-efficient set-top boxes. These devices are typically placed on top of TV sets and are used to select satellite and cable TV channels, among other functions. On average, ENERGY STAR labeled set-top boxes consume 50 percent less energy than their traditional counterparts and are comparable in performance, features, reliability, and price.
A big draw to the ENERGY STAR display and set-top box launch at CES was an ENERGY STAR home electronics product giveaway. Products donated by ENERGY STAR partners included: two mini-stereo systems from Panasonic, two DVD players from Zenith, one VCR from Sanyo Fisher, one VCR from Sharp, and two Any Point Systems from Intel.
ENERGY STAR is currently seeking industry participation in the development of energy-efficiency specifications for air purifiers. Building on the recent success of ENERGY STAR for dehumidifiers, we would like to expand the market for energy-efficient air purifiers by differentiating the best energy performers with the ENERGY STAR label. The development of this new product area will follow the successful public-private partnership approach used in ENERGY STAR for appliances, home electronics, office equipment, and others. Anyone interested in collaborating with ENERGY STAR should contact Andrew Fanara at email@example.com.
ENERGY STAR would like to extend a hearty welcome to our new partners that have joined us from the Climate Wise program. Over the next few months, ENERGY STAR will familiarize partners about the numerous opportunities and resources available to help partners achieve the best energy performance. We are pleased to have new champions join us.
The U.S. Environmental Protection Agency (EPA) congratulates the 2001 ENERGY STAR award winners. These outstanding businesses and organizations have demonstrated their commitment to reducing energy use, saving money through comprehensive, energy-efficient upgrades, and protecting the environment.
Here is a summary of the accomplishments of this year’s winners and what they had to say about being ENERGY STAR award winners:
Arden Realty displays continued leadership in the commercial real estate industry through its commitment to strategic energy management, as evidenced by winning an ENERGY STAR award for the second consecutive year. “This is not something that we consciously go after,” says Herbert Porter, senior vice president of construction and development. “We have business reasons in mind for doing what we are doing…and to increase profitability for our shareholders.” Arden Realty has earned the ENERGY STAR label on 80 of its properties. “We aredelighted that we are being recognized for the efforts we are making,” says Porter.
Hilton Hotels Corporation has a corporate-wide energy management program that spans 160 million square feet of the properties it owns and manages. Hilton requires that all 535 of its properties comply with Standard Operating Procedures, which include quarterly inspections of buildings, rigorous preventative maintenance, and a purchasing policy that focuses on ENERGY STAR labeled products. “We at Hilton are extremely proud to have won the ENERGY STAR award for the hospitality industry,” says George Neeson, vice president of engineering and housekeeping, Hilton Hotels Worldwide. “Long before the national energy crisis shook the nation, we… have been committed to a long-standing energy conservation program, which has delivered savings for our hotels as well as value to our shareholders.” In addition, Hilton has reaped savings of $2.5 million and has prevented more than 64 million pounds of carbon dioxide from being released into the atmosphere.
Hines has demonstrated a top-level commitment to its energy program and has worked diligently to benchmark 83 percent of its office building square footage and has achieved the ENERGY STAR label on 32 buildings. “For us, energy efficiency has been the heart of our culture for years,” says Steve Peterson, vice president of operations and engineering services. “At this particular point ENERGY STAR has become the platform on which we can demonstrate…and show all we have accomplished.” The organization is reaping the rewards because Hines’ properties use 24 percent less energy than the average office building. Peterson noted how important this recognition is to Hines employees, “It’s a rallying point for our operations folks because they know that they’ve done exceptionally well, but this is a way forthem to be able to have that recognized outside of Hines.”
“We think good energy stewardship is our responsibility, and you know, these days it is so important that we be very energy efficient,” says Paul von Paumgartten, director of public relations. Johnson Controls is taking its responsibility seriously and has reduced its energy costs by more than 25 percent, which has saved more than $820,000. Johnson Controls continues to work diligently through its services and products to help clients earn the ENERGY STAR label for buildings. “We think ENERGY STAR is the right thing to do and [we] have lots of financial motivation to do it,” says Paumgartten. “We encourage companies to join up and participate.”
M.J. Soffe Company is dedicated to energy management and encourages similar practices from its customers and suppliers. “We’re very proud to receive the award,” says Adrian O’Quinn, director of maintenance. “We’ve put forth a good effort at controlling cost and energy.” M.J. Soffe Company works in cooperation with the state of North Carolina, DOE, and EPA to help North Carolina industries improve their methods of production and grow their profits. M.J. Soffe Company’s efforts include publishing articles, hosting seminars, presenting solutions at trade shows, and making information available through the company Web site.
For 25 years, Servidyne Systems, Inc. has provided building owners and managers with products and services that make building operations more efficient in terms of energy use, occupant satisfaction, and labor productivity. “We have never found a building we couldn’t improve the energy consumption on, over and above the cost of what it took to upgrade it,” says Milton Bevington, founder and president. Servidyne uses benchmarking as the basis for long-term, energy-efficiency improvements and continues to be a leader in the industry for improving its client’s properties. In 2000, Servidyne Systems benchmarked 94 of its clients’ facilities and provided services that led to the award of an ENERGY STAR label on 38 buildings. “We think what we do is very much needed,” says Bevington. “We think we do it better than anyone else in the world and we hope to do a lot more of it.”
Shaw’s Supermarkets, Inc. has established a corporate commitment to reduce carbon dioxide emissions as part of its environmental policy. Shaw’s Supermarkets tracks the energy usage in its stores and the effectiveness of its program. To effectively measure its energy program, the organization instituted an aggressive monitoring program that provides daily information that leads to saved time, energy, and maintenance costs. “I think it’s great that EPA has allowed us the opportunity to be a better corporate citizen and prove that energy efficiency makes good economic sense,” says Kathleen Loftus, energy and regulatory affairs manager. Shaw’s Supermarketstakes its environmental stewardship role seriously by spreading the word to other organizations and highlighting successful energy management approaches in articles and presentations.
Verizon has demonstrated its commitment to energy management by dedicating an energy team of a dozen management employees to focus entirely on the wide range of energy issues affecting the company. Verizon’s program includes a corporate purchasing policy, a strong employee communication effort, energy audits and reviews of the most wasteful buildings, data tracking, system design, and investigation of alternative clean fuel sources. Betty Anderson, communications manager, explains what this award means to Verizon: “It means that we’re recognized for what we’ve already done with regard to the ENERGY STAR program, but it will also help us gain more and more support within our company to expand the program and reduce energy use.” In 2000, Verizon implemented energy projects in more than 60 percent of its facilities with projected savings of more than $20 million annually. “Having the ENERGY STAR program and partnership to give us a guide and a target to shoot for can only be good for our company as different managers start competing for ENERGY STAR status in their buildings,” says Anderson.
For health care facilities, Lewis R. Moffett, director of design and construction management, knows that there are advantages of having an aggressive energy management program. “We decrease the amount of energy used, saving money, [and]… each dollar we save goes toward increased patient care,” says Moffett. “So not only are we saving energy, we’re helping the health care institution by giving them more dollars to spend on research.” Virtua Health’s building upgrades include automation systems, motors,and air handling units in its newly constructed and existing facilities. Virtua Health monitors its energy cost savings on a monthly basis and circulates the monthly reports, which highlight the cost-effectiveness and community benefits of the energy program, to the president and the CFO.
The U.S. Environmental Protection Agency (EPA) congratulates the 2001 ENERGY STAR Award winners. Here is a summary of the accomplishments of this year’s winners:
Las Vegas, Nevada
Southwest Gas Corporation (SWG) is the fastest growing natural gas distribution company in the country, providing service to more than 1.3 million customers in Arizona, California, and Nevada. SWG’s partnership with ENERGY STAR has had a significant impact in its service territory, where there are now more than 17,000 homes built, under construction, or planned that will carry the ENERGY STAR label. SWG also assists participating builders in effectively marketing the benefits of ENERGY STAR qualified new homes by creating customized marketing plans for each builder. These efforts reflect SWG’s firm belief that customers benefit from living in ENERGY STAR qualified new homes through cost savings, reduced pollution, and greater comfort.
Oklahoma City, Oklahoma
Guaranteed Watt Saver Systems West, Inc., (GWSS), an Oklahoma City-based enterprise, has generated impressive growth in ENERGY STAR qualified new homes in the Oklahoma-Texas region. In 2000, GWSS expanded beyond the borders of Oklahoma, into the Dallas and Houston, Texas markets. GWSS offers a variety of energy-efficiency support throughout the residential building industry, such as building science, training, sales seminars, home inspections, diagnostic testing, and consulting services. The primary utilities in Dallas and Houston (TXU and Reliant) have now committed to ENERGY STAR as part of their residential construction programs in preparation for deregulation. GWSS is slated to be a key player in the marketing, training, and verification activities associated with its offerings.
The Connecticut Light and Power Company (CL&P), a wholly owned subsidiary of the Northeast Utilities System, has long supported builders who construct and label homes as ENERGY STAR. CL&P provides technical assistance for complying with the Model Energy Code, meeting the performance requirements, and for verifying homes that meet program guidelines. To encourage its builders to exceed program guidelines, this utility offers financial incentives for the installation of ENERGY STAR labeled appliances and lighting. As part of its marketing efforts, CL&P operates the SmartLiving™ Center, a resource center for builders, architects, and consumers. The center contains a training facility, library, computer workstations, lighting displays featuring ENERGY STAR labeled fixtures, and a working kitchen equipped with ENERGY STAR labeled appliances.
Las Vegas, Nevada
Woods & Associates is a consulting firm that provides design and diagnostic testing services to residential builders in the Southwestern United States. Woods & Associates™ offers clients a wide array of services that include reviews of building plans, home energy ratings, and testing of homes. In 2000, the company was responsible for labeling more than 2,100 homes as ENERGY STAR. Woods & Associates continues to actively promote ENERGY STAR qualified new homes by displaying the logo on its service vehicles, corporate headquarters, builder sites, and in its corporate communications materials. Woods & Associates has been an ENERGY STAR partner since 1998.
Recognized as a national television spokesman about home improvement, Bob Vila avidly promotes ENERGY STAR qualified new home products and appliances on the “Bob Vila’s Home Again” television series, syndicated to 200 stations nationwide. In December 1999, he emceed the “Greening of the White House,” touring the White House with President Clinton to showcase ENERGY STAR qualified products and other energy-efficient and green technologies, which aired on CBS’s “The Early Show.” Vila’s “blitz build” work with Habitat for Humanity has highlighted ENERGY STAR labeled products, and demonstrates his commitment to quality housing for all.
Previously presented at the 2000 Energy Efficient Building Association Annual Meeting
Atlantic Design and Construction
Atlantic Design and Construction is the top selling ENERGY STAR community in Gainesville. To demonstrate its commitment to ENERGY STAR, the company includes the ENERGY STAR option in all of its inventory homes. In 2000, 47 of the 48 homes built proudly bear the ENERGY STAR label. All of Atlantic Design and Construction’s preferred lenders offer discounted mortgage rates for ENERGY STAR qualified new homes. In cooperation with Florida H.E.R.O. and The Building America Partnership for Industrialized Housing, the company strives to be on the cutting edge of cost-effective, energy-saving building technologies in order to improve quality of life and reduce energy usage for its home buyers, as well as promote environmental stewardship.
Bel Air, Maryland
Barry Andrews Homes is dedicated to providing consumers with homes that exceed current typical standards. Its sincere approach to providing quality, energy-efficient homes that exceed ENERGY STAR guidelines has brought the company much success in its two years with ENERGY STAR. Its most recent model home prominently displays ENERGY STAR materials and promotes the millennium powerhouse solar backup system. Barry Andrews Homes has been very active in building ENERGY STAR qualified new homes and does an outstanding job of creatively promoting the ENERGY STAR label through advertising, model home signage, and collateral production.
Beazer Homes has been committed to building ENERGY STAR qualified new homes for the last two years, and currently 525 of its homes bear the ENERGY STAR label. Beazer’s goal is to maximize the performance of its homes for energy efficiency, indoor air quality, comfort, and quality construction. The company has creatively promoted the ENERGY STAR label through advertising, model home signage, collateral production, sales training, and research studies with Southwest Gas. Beazer also has become the first builder-owned ENERGY STAR mortgage partner. The company is able to factor the monthly energy savings into qualifying ratios and therefore allow more borrowers to qualify to buy a home they otherwise could not afford. Beazer also underwrites the cost of the HERS report for homebuyers as part of its participation in the program. Both buyers and employees of Beazer have reported great satisfaction working with ENERGY STAR. Beazer is committed to expanding its participation with ENERGY STAR in the future.
Tierra Concrete Homes, well known for its high standards in energy efficiency, insists that every home it builds meets ENERGY STAR guidelines. In the past five years, every Tierra home built has actually exceeded the ENERGY STAR guidelines for energy efficiency. Its owner’s manual, “How to Live in a Passive Solar, Energy Efficient Home,” teaches homeowners about the features and benefits of its ENERGY STAR labeled products, such as appliances, lighting fixtures, and light bulbs. Tierra’s mission is “…to build affordable, sustainable homes using environmentally friendly building materials and methods through working with other ENERGY STAR partners, such as Enercept (for ENERGY STAR labeled roof products) and Countrywide (for ENERGY STAR mortgages). Tierra has become a leader in the energy-efficient building industry.
ENERGY STAR congratulates the 2001 ENERGY STAR Award winners. Here is a summary of the accomplishments of this year’s winners for energy-efficient products, technical innovation in ENERGY STAR, excellence in corporate commitment, and combined heat and power:
Lake Success, New York
With more than 175 products currently available, Canon offers more ENERGY STAR qualified office imaging products than any other office equipment manufacturer. In 2000, Canon unrolled a $1 million advertising campaign for its LaserClass high-speed facsimile line, with ENERGY STAR prominently featured. The 26-week campaign reached nearly 17 million readers. Canon has also made ENERGY STAR a part of its “Mobile Marketing Vehicle,” a traveling showroom, for a host of ENERGY STAR qualified products, that visited more than 80,000 people in major cities around the country.
Benton Harbor, Michigan
Since joining in 1998, Whirlpool Corporation has undertaken major promotional initiatives to spread the ENERGY STAR message throughout its entire organization to include all employees, trade partners, and consumers. Whirlpool has designed and produced a range of promotional materials including an ENERGY STAR traveling display highlighting the features of Whirlpool’s ENERGY STAR labeled products, consumer brochures that reinforce the company’s dedication to resource conservation, and a high profile Web site and advertising promotions for ENERGY STAR. Whirlpool has also designed and built several products for ENERGY STAR. These products, which are marketed under the Whirlpool and KitchenAid brand names, display the ENERGY STAR label on the consoles. In addition, Whirlpool recently launched a high-efficiency dishwasher and introduced a new refrigerator, which promises to exceed the Federal efficiency standards by 35 percent. In 2000, 20 percent of Whirlpool’s total product line in North America was ENERGY STAR qualified.
Secaucus, New Jersey
Panasonic offers an impressive 460 ENERGY STAR qualified product models spread among 14 product categories. During 2000, 100 percent of the company’s video product sales met ENERGY STAR guidelines. Panasonic is also a leader in promoting ENERGY STAR to the public. As part of an aggressive marketing campaign last year, Panasonic developed a national radio news release encouraging consumers to reduce electric bills by purchasing ENERGY STAR labeled products. Panasonic plans to stay at the forefront of ENERGY STAR education and promotional activities and will soon add scanners and ventilation fans to its long list of ENERGY STAR models.
Throughout the year 2000, Maytag Corporation redoubled its promotional efforts for ENERGY STAR by creating print and television advertising, and sponsoring the Making Music Matter concert series promoting energy efficiency and ENERGY STAR across the country. Maytag continues to maintain a network of more than 600 Maytag Home Appliance Centers, all of which became ENERGY STAR retail partners during 2000 to label and market Maytag’s ENERGY STAR qualified products. Thirty-two percent of Maytag’s current product line is ENERGY STAR qualified, including 36 product models across three product categories. Maytag Corporation was the first appliance manufacturer to join ENERGY STAR and label qualifying appliances at the factory.
National Coatings Corporation’s commitment to ENERGY STAR is a company-wide effort from the top down. As a Charter Partner for ENERGY STAR labeled roof products, National Coatings Corporation has been an industry leader in promoting the environmental and energy benefits of reflective roof products. National Coatings encourages commercial and industrial building owners to invest in energy-efficient Cool Roof Systems as a means to save energy, save money, extend roof life, and improve urban air quality. In addition to touting ENERGY STAR on qualifying products and literature, National Coatings promotes the environmental and economic benefits of ENERGY STAR labeled roof products through public education campaigns, published articles, advertisements, and employee training programs. Last year, National Coatings became the first roof products manufacturer to earn an ENERGY STAR Partner of the Year Award.
Cuyahoga Falls, Ohio
In 2000, more than 60 percent of Alside’s replacement, casement, and awning windows and patio door product sales were ENERGY STAR qualified. Not satisfied to stop there, Alside made ENERGY STAR a central part of training sessions offered to new and veteran employees at its newly established Alside University. Alside incorporated the ENERGY STAR message and logo into 30 marketing and educational pieces. This impressive list includes a window decision guide, technical brochures, a brochure about ENERGY STAR, “Changing the Way You See the World” literature, the Alside 2000 Replacement Window Catalog, the Alside Web site’s ENERGY STAR page, corporate on-hold messages, and its trade show booth.
Manchester, New Hampshire
Harvey Industries has incorporated the ENERGY STAR message into every facet of its business, including marketing materials, the Web, and a brand-building campaign that includes print ads, a television commercial, radio spots, and trade show representation. Using ENERGY STAR as a marketing tool, Harvey Industries and its contractors have experienced a 60 percent increase in sales of Low-E products. ENERGY STAR is also a key component of Harvey Industries’ internal sales training, where the complete ENERGY STAR window program is highlighted. Harvey Industries makes it a priority to educate consumers, builders, and contractors, and will continue to feature ENERGY STAR labeled products in the coming year.
Viking Windows and Patio Doors has embraced ENERGY STAR as a prominent feature of its windows marketing approach. Almost 94 percent of Viking-branded products can be ordered to meet or exceed ENERGY STAR specifications for any region of the country. Viking’s marketing and educational materials carry the ENERGY STAR message and/or logo, including consumer, sales, and employee education materials, product information sheets and price pages, yellow page ads, fliers, Web pages, on-hold phone messages, kiosk signs, and more. Viking Windows and Patio Doors is aggressively reaching its employees, dealers, and consumers with the ENERGY STAR message and plans to continue its marketing and educational outreach with ENERGY STAR.
Hoffman Estates, Illinois
Sears, Roebuck & Company effectively promotes a wide range of ENERGY STAR labeled products from appliances, office equipment, and home electronics to HVAC equipment and window products. Sears has introduced a wide and growing selection of ENERGY STAR labeled appliances in the year 2000 through its Kenmore brand of appliances, including a selection of Kenmore kitchen appliances, laundry products, and the largest assortment of energy-efficient appliances from the leading brands. Last year, Sears pledged to sell more than one million ENERGY STAR qualified appliances. The company exceeded this goal by implementing ENERGY STAR promotional activities in over 1,500 stores nationally. Sears’ success is the result of a strong commitment to working with ENERGY STAR utility and market transformation groups across the country, offering comprehensive sales training programs for its sales staff, and directing its vendors to supply ENERGY STAR qualified products. Sears has also demonstrated an ongoing commitment to educate its consumers by airing the ENERGY STAR PSA on in-store displays, reaching more than 26 million viewers since July, and by using the ENERGY STAR logo in weekly advertising.
Santa Clara, California
Intel, a long-time leader in the production of energy-efficient processors, developed the new Instantly Available PC (IAPC) technology in response to ENERGY STAR’s computer energy-efficiency specification. IAPC is an improved sleep-state power management technology that allows PCs to go into a low-power sleep state when not in use, but remain capable of becoming fully operational in less than ten seconds, as opposed to the typical 30-90 seconds. An added benefit of this advancement is that computers maintain real-time Internet, network, and telephone connectivity, a feature that is not possible with past power management schemes. PCs with IAPC technology may consume as much as 71 percent less energy per year than PCs without the technology in place. Companies now shipping systems with this technology include Compaq, Daewoo, Dell, HP, Fujitsu, Gateway, Siemens, IBM, Samsung, Legend, Mitac, ACER, and PB/NEC.
Through its energy-efficient microprocessors, chipsets, and Flash memory devices, AMD makes it possible for its customers to benefit from ENERGY STAR specifications for computers and set-top boxes. In 2000, AMD introduced several energy-efficient solutions, including PowerNow!™ technology, a power-optimizing combination of software and hardware that automatically reduces the processor’s voltage and frequency and the AMD-760™ microprocessor chipset, the first commercially-available PC computing platform that supports the energy-efficient Double Data Rate memory technology.
Armonk, New York
Not only is IBM a leader in providing energy-efficient office products, but IBM has a centralized, corporate energy management program that tracks energy performance throughout its manufacturing facilities worldwide. This corporate commitment to energy performance has saved an estimated $529 million over the past ten years. Beyond its operations, IBM demonstrates environmental leadership in the products that it manufactures. IBM now offers more than 350 models of ENERGY STAR labeled computers, monitors, and printers. In 2000, responding to new ENERGY STAR criteria, IBM succeeded in making significant reductions in energy consumption to a number of products, including CRT monitors and desktop/tower style computers.
IBM displays the ENERGY STAR label prominently in marketing efforts, relying on speaking engagements, displays, product literature, user guides, and Web sites to promote ENERGY STAR worldwide. Through these efforts and more, IBM has brought the ENERGY STAR message to millions of people.
The College of New Jersey
Ewing, New Jersey
In 1999, The College of New Jersey replaced an existing 3.2 MW gas turbine with a 5.2 MW gas turbine. The upgrade increased both output and efficiency of the CHP unit, while decreasing nitrogen oxide emissions. The CHP facility now supplies 90 percent of total campus electrical requirements along with space heating and cooling. The combined efficiency of the plant allows it to operate using approximately 12 percent less fuel than modern plants separate heat and power. EPA is proud to recognize the important pollution-prevention qualities of this project by awarding The College of New Jersey with the 2001 ENERGY STAR Combined Heat and Power Award.
ENERGY STAR congratulates the 2001 ENERGY STAR Award winners of Consumer Education Awards. Here is a summary of the accomplishments of this year’s winners:
San Francisco, California
Pacific Gas and Electric Company (PG&E) is a wholly owned subsidiary of PG&E Corporation and maintains its headquarters in San Francisco, California. The company provides natural gas and electric service to approximately 12 million people in Northern and Central California. In 2000, PG&E worked to increase consumer awareness of ENERGY STAR, thereby increasing consumer purchases of energy-efficient products. It also aimed to increase outreach to harder-to-reach market segments such as Hispanic and Chinese populations. PG&E divided its efforts into two sections: new homes outreach and a lighting and appliance campaign. Under its new homes outreach, one of its most inventive promotional pieces was the 2000 Telly Award-winning sales video and brochure for contractors, “Selling the Green,” which describes the financial benefits of ENERGY STAR. PG&E’s lighting and appliance campaign included TV, print, and radio advertising, editorial outreach, point-of-purchase materials, as well as featuring ENERGY STAR at special events. Its television spot “Grim Reaper,” which features ENERGY STAR labeled appliances, won “Best Creative Spot” in ADWEEK September 2000.
Established in 1996, the Northwest Energy Efficiency Alliance (NEEA) actively promotes ENERGY STAR as part of its goal to transform the market. NEEA’s impressive work to make energy-efficient products and services available and affordable to consumers in the Northwest region focuses on appliances and lighting. One highly successful effort, the ENERGY STAR Resource-Efficient Clothes Washer Program, initially offered consumer and retailer incentives to encourage increased sales of energy-efficient clothes washers. Today, the program consists of intensive marketing and promotional efforts, as well as retailer training, to raise awareness about the resource-savings and non-energy benefits of ENERGY STAR qualified new home appliances. Promotions for clothes washers include the ENERGY STAR Grimiest Soccer Team photo contest and soccer clinics and the ENERGY STAR Clean Up Sweepstakes held in partnership with Fred Meyer Supermarkets, which carried point-of-purchase displays in 110 stores. Tactics used in these promotions were advertising, media outreach, in-store displays, promotional materials, and celebrity events. The combined reach of the promotions was 28.6 million impressions.
Established in 1980, Wisconsin Energy Conservation Corporation (WECC) is a private, nonprofit corporation and a national leader in the promotion of energy efficiency for utilities, consumer and environmental groups, and regulatory agencies. Its ENERGY STAR consumer education awareness campaign focuses on lighting, appliances, and new homes. This highly effective campaign featured Energy Squirrel, a fun, superhero cartoon, as the ‘spokesperson’ for WECC’s ENERGY STAR lighting and appliances campaign. Wisconsin ENERGY STAR Homes Campaign builds on the national ENERGY STAR program by adding building standards that are more specific to Wisconsin’s extreme weather. Among the tactics WECC used to promote ENERGY STAR in 2000 for both campaigns were newspaper and radio advertising that each had a reach of more than 1.6 million, media outreach that ran for four weeks and reached 437,770 households, co-op advertising, point-of-purchase materials, and after-sale marketing.
The Sacramento Municipal Utility District (SMUD) generates, transmits, and distributes electric power to a 900-square-mile service area that includes Sacramento County and a small portion of Placer County. SMUD’s ENERGY STAR campaign in 2000 targeted residential customers, small businesses, large buildings, and schools. It included print and radio advertising, point-of-purchase materials, events, media outreach, financial incentives, and sales training. An estimated 6.5 million impressions were made through this campaign. Also in 2000, SMUD sponsored a torchiere trade-in event in October as part of the national Great ENERGY STAR Lighting Change Out. SMUD succeeded in obtaining 1,004 trade-ins and selling 1,115 new ENERGY STAR labeled products. SMUD has been an ENERGY STAR partner since 1996.
Northeast Energy Efficiency Partnerships (NEEP) works with organizations and businesses across the country to reduce pollution that results from energy use. Through its consumer education campaign, NEEP aims to increase consumer awareness and sales of ENERGY STAR labeled products, including lighting, appliances, and new homes. NEEP also encourages retailer and manufacturer support and positions ENERGY STAR as a preferred brand. NEEP spearheaded an extensive multi-media integrated marketing strategy to reach its audience throughout the Northeast, which created 119.1 million impressions and succeeded in increasing consumer awareness by 65 percent in 2000. There are more than 25 utilities in the Northeast that sponsor NEEP’s efforts.
To celebrate Panasonic’s third consecutive ENERGY STAR Partner of the Year award, Panasonic just announced an Internet-based contest to help educate consumers about energy saving, ENERGY STAR labeled electronic products. The contest runs through June 15. Consumers enter by accessing Panasonic’s Web site, www.panasonic.com/energystar, reading about ENERGY STAR, and taking a short ENERGY STAR quiz. By taking the quiz, consumers are automatically entered into a sweepstakes to win a Panasonic home theater system valued at more than $6,000. Runner-up prizes include five Panasonic DVD players and 200 Panasonic T-shirts.
“We view this contest as a terrific way to promote a program that is essential to the energy future of our country,” said David Thompson, general manager, Matsushita Electric Corporation of America, Environmental Department. “ENERGY STAR qualified products are a win-win situation. The products save the consumer money in lower energy bills, while also helping protect the environment. As a manufacturer we see this contest as a great way to raise awareness of the importance of energy efficiency and conservation. It’s our hope this will help bring ENERGY STAR to the public’s attention. One only needs to look to what’s been going on in California to understand the vital importance of conserving energy.”
So don’t miss this chance to go to www.panasonic.com/energystar, take the quiz, and join the sweepstakes. You might be a big winner for Panasonic and energy efficiency!
The following organizations displayed outstanding effort and achievement in promoting energy efficiency, thereby earning an Honorable Mention at the 2001 ENERGY STAR Awards Ceremony.
“Raytheon has long been a leader in energy conservation and efforts to improve the environment,” says Frank Marchilena, president of Raytheon’s C3I business unit. “Our goal is to have the most energy-efficient plants in the country.” Raytheon kicked off its program in early 2000 with a videoconference meeting between more than 40 C3I sites. The sites decided to each use a self-diagnostic tool provided by EPA to identify critical actions necessary for each individual facility.
BJ’s Wholesale Club (BJ’s) joined forces with Sun Power Electric, a non-profit solar utility, to generate and promote a cleaner source of energy by replacing its two-acre roof with large photovoltaic panels. BJ’s also installed a Com-trol Energy Management System throughout its 118 Clubs. The company also works to get employees involved in energy management by having each club elect an “Energy Captain” who is responsible for providing feedback concerning the energy efficiency of his or her building. A $500 annual award is given each year to the most successful Energy Captain program.
During 2000, the Arizona National Guard brought four additional buildings into the BACnet energy management system. The purpose of the BACnet energy management system was to maximize energy savings while meeting compliance with federal mandates. The energy management system has resulted in reduced maintenance costs, energy savings, and increased employee morale. In addition to the utility and maintenance savings, employees have taken an active role in the organization’s energy conservation program.
In September 1999, only two utilities in the Northwest region were ENERGY STAR partners. Since then, Bonneville Power Administration’s (BPA) energy-efficiency representatives have recruited 31 utilities into becoming ENERGY STAR partners. BPA’s success is in large part due to the effectiveness of the ENERGY STAR program. “The ENERGY STAR partnership requires minimal paperwork and links our customers into a network of support for local utility actions,” says Ken Keating, BPA’s public utilities specialist.
Recently, Choice Hotels International chose Panasonic as its endorsed manufacturer of televisions. One of the major reasons? The ENERGY STAR label. And this means good news for more than just Panasonic.
Panasonic has also used ENERGY STAR to market its products to other large-scale purchasers, such as Hilton Hotels, Hyatt, and Prime Hospitality. By stressing ENERGY STAR’s commitment to energy savings, environmental awareness, and product performance, Panasonic has been able to gain new customers in the highly competitive commercial television market.
Choice Hotels franchises more than 4,300 hotels worldwide. In the United States, more than 3,200 hotels (305,500 rooms) come under the brand name, including Comfort, Quality, Rodeway, and Sleep Inn, Mainstay Suites, and Econo Lodge.
As part of the partnership, Panasonic will supply Choice franchisees with televisions, television accessories, and other electronic amenity products. However, thanks in part to prodding by Panasonic, Choice Hotels is very interested in working with additional vendors to supply its chain with other ENERGY STAR labeled products. In the future, Choice Hotels’ rooms may feature ENERGY STAR qualified lighting, exit signs, and windows.