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Retailer Resources

Retailers can increase sales and customer loyalty by promoting the energy-saving and environmental benefits associated with ENERGY STAR products.

Here’s how:

  1. Join

    The first step to becoming ENERGY STAR products partner is to review the appropriate program requirements for Retailers and Etailers PDF (231K) or Buying Groups PDF (44K), as well as the ENERGY STAR Brand Identity Guidelines and join the program.

  2. Stock

    Use our qualifying product lists to specify products that have earned the ENERGY STAR when selecting vendor products.

  3. Train

    Use ENERGY STAR training resources ENERGY STAR Training Center logo to enhance sales associate effectiveness.

  4. Promote

    Use the ENERGY STAR logo, consistent with the ENERGY STAR Identity Guidelines, on promotional materials. Also, ENERGY STAR offers a variety of marketing resources(materials and product-specific national campaigns).

  5. Co-Market

  6. Build an Effective ENERGY STAR Strategy

    Develop an ENERGY STAR strategy that integrates ENERGY STAR into your corporate strategy.

  7. Get Recognized

    Now that you’ve developed your ENERGY STAR program, apply for Partner of the Year.

  8. Use ENERGY STAR to Save Energy within Your Organization

    Reduce your energy costs with ENERGY STAR buildings & plants, get tips on facility energy management, purchasing/procuring ENERGY STAR qualified products and, reducing computer energy use with monitor power management, and more.