The U.S. Environmental Protection Agency (EPA) launched its new ENERGY STAR specification for External Power Supplies at the 2005 International Consumer Electronics Show (CES) on Saturday, January 8, 2005. This announcement was made at a CES media event: "Green Gadgets: Environmental Friendly Initiatives Making a Difference," which drew representatives from BBC News and Consumer Reports, to name a few.

EPA recognized power supply manufacturers Delta Electronics, Phihong, Lite On, Ault, and Bias Power Technology. Also recognized were ENERGY STAR Partners Hewlett-Packard, NEC Mitsubishi, Panasonic, Philips, Ricoh, and Intel, who showcased some of their latest products, many with power supplies that meet ENERGY STAR performance requirements.

EPA Assistant Administrator, Tom Dunne, announces launch of
new ENERGY STAR specification for External Power Supplies.

The launch of the new ENERGY STAR specification attracted the following press coverage: ABC News, ABC Radio Network, BBC News, San Jose Mercury News, TMCnet.com, CES Show Daily, PC Magazine, Power Electronics Technology, and Consumer Reports.

• ABC News Article
• BBC News
• Consumer Reports Article
• TMCnet.com Article

Phihong was recognized as the first ENERGY STAR external power supply partner.

Pictured above at CES, from left to right, are: Keith Hopwood, VP of Marketing, Phihong; Andrew Fanara, Program Manager, EPA; Peter Lin, Chairman, Phihong; and Steve Ryan, Program Manager, EPA.

EPA is recruiting both manufacturers that produce external power supplies and those that use them with their finished products. Join ENERGY STAR and enjoy these benefits:

• Product differentiation with the ENERGY STAR marks. Power supply manufacturers and end-use product manufacturers that use power supplies are eligible to display the ENERGY STAR mark or the ENERGY STAR external power supplies graphic, respectively, with their qualifying models. The new graphic designed for end-use product manufacturers is shown below.



• Drive sales. 56% of US adults report purchasing a product because the advertising on the label said that the product was energy efficient (i.e., ENERGY STAR qualifying). 54% of US households knowingly purchased an ENERGY STAR-labeled product, and the presence of the label influenced their purchasing decision.
• A head start in complying with power supply efficiency standards in Europe, Asia, and California.
• External power supply manufacturers: Meet your customer's growing need for ENERGY STAR qualified power supplies.
• Finished product manufacturers: Reach new customers and comply with purchasing requests for ENERGY STAR qualified power supplies that will come from government buyers.
• Listing on the ENERGY STAR Web site as an ENERGY STAR partner, with links to your Web site.
• Third party credibility by participating in a U.S. government-backed program.
• Participation and recognition in industry events, such as the Applied Power Electronics Conference and Exhibition (APEC) 2005, Austin, Texas, March 6-10, 2005.
• There is no cost to become an ENERGY STAR partner.

For more information, contact Robert Huang, The Cadmus Group, at rhuang@cadmusgroup.com.

EPA will be promoting its new power supply partnerships at the following events:

Applied Power Electronics Conference and Exposition (APEC) 2005
March 6-10, 2005

APEC, a leading event worldwide for power electronics professionals, is heading to the Hilton Hotel in Austin, Texas in March 2005. Andrew Fanara, ENERGY STAR Program Manager, is a scheduled speaker during the Plenary Session and will be announcing the award winners from the 2004 Efficiency Challenge, a power supply design competition sponsored by the California Energy Commission and EPA ENERGY STAR. Early registration for APEC ends on February 3, 2005, so visit www.apec-conf.org for details.

Portable Power Developer's Conference (PPDC) 2005
April 18-20, 2005

PPDC will be held at the San Jose Hyatt in San Jose, California in April 2005. This international conference will focus on the latest commercial advancements and anticipated future developments related to advanced power management and efficient energy utilization.

Andrew Fanara, EPA, will be providing a Plenary Speech, "ENERGY STAR External Power Supplies: Good Things Really Do Come in Small Packages," and will be available during the conference for informal meetings on energy-efficient external power supplies and battery chargers. For further information, a conference schedule, or to register for the conference, visit www.darnell.com/ppdc.