HPwES Newsletter Winter 2017

Home Performance with ENERGY STAR® Newsletter
Winter 2017

Sponsor and Contractor Spotlight:  Websites that Wow!

Building your brand starts with your website. As we learned from Peter Troast, Founder & CEO of Energy Circle, at the “Building Profits with Home Performance:  Home Performance Sales & Marketing Boot Camp” event earlier this year, your website is the funnel for all marketing! Check out these examples from a few of our sponsors and participating contractors:  Illinois Home Performance, Consumers Energy, AZ Energy Efficient Home, and GreenSavers.

Sample Websites

ENERGY STAR Award Application Deadline Approaching:  Apply Today

The 2018 ENERGY STAR Awards applications are now posted at www.energystar.gov/awards. We encourage all of our Sponsors to apply for the Partner of the Year Award, the Excellence in ENERGY STAR Promotion Award, or both. Our participating contractors are encouraged to apply for the Contractor of the Year Award. We want to recognize and showcase the great work our programs and contractors do to promote Home Performance with ENERGY STAR and energy efficiency.

New this year! Sponsors can submit applications on behalf of their contractors. Sponsors are encouraged to collaborate with the applicant on the application but it is not required. Sponsors will submit the applications electronically via their My ENERGY STAR Account. Instructions were emailed to Sponsors on November 13th.

For more information, check out the webinar recording that covers the basics of the awards, tips for a successful application, and highlights from previous winners. Applications are due by Monday, December 4, 2017, 8pm EST.

Building Profits with Home Performance

The Home Performance with ENERGY STAR team, in conjunction with the Home Performance Coalition, just wrapped up a series of regional home performance trainings entitled “Building Profits with Home Performance:  Home Performance Sales & Marketing Boot Camp.” Attendees gained valuable knowledge and insights to apply to their businesses. From integrated marketing tactics and enhancing websites to connecting with clients and writing marketing plans, these trainings were chock-full of great tips and advice. Download materials to learn more at www.homeperformance.org (navigate to Education & Events, Training & Workshops, 2017 One-Day Training).

Thousand Home Challenge

The Thousand Home Challenge offers a new paradigm for reducing total energy use in existing North American homes. By redefining “deep energy reductions” and providing easily verifiable criteria, the Thousand Home Challenge provides a roadmap for homeowners, building professionals, and communities to develop integrated solutions to the problems of housing affordability, durability, and sustainability. The goal of the Thousand Home Challenge is to demonstrate the potential and practicality of reducing total annual site energy consumption of 1,000 existing North American homes by 70% or more (ultimately in many towns). These reductions will be achieved through a combination of energy efficiency, renewable resources, community-based solutions, and behavioral choices. To learn more about the Challenge sign up for a monthly webinar (www.thousandhomechallenge.com/join-us) and check out resources and case studies posted on the Thousand Home Challenge website www.thousandhomechallenge.org. The Thousand Home Challenge is a non-profit organization and is not managed, funded, or otherwise formally supported by the Department of Energy or Home Performance with ENERGY STAR.

Solidarity on Social

The week of October 16-20 was a busy one for the home performance industry. As a follow-up to #EEDay17 (Oct 5th), partners Building Performance Institute (BPI), Efficiency First, Home Energy magazine, and Home Performance Coalition (HPC) ran a #HomePerformanceWeek campaign on Twitter. Together, they posted hundreds of social media messages about the relevance of the home performance industry. The campaign demonstrated the solidarity within the industry, described the roles and activities of the organizations, and grew their collective social media presence. The partners shared information about upcoming conferences, their job boards, policy work, technical article archives, and testimonials from their stakeholders.  Learn more about their work, click here.

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