Resideo Technologies, Inc

Resideo Technologies, Inc. is a manufacturer of room air temperature, quality, and humidity control and security systems. Through its Earth Day cause marketing campaign, ‘Upgrade for Good,’ Resideo provided hundreds of millions of consumers the opportunity to purchase ENERGY STAR® certified thermostats at a discount donating $50 per device to Habitat for Humanity up to $100,000. Key 2023 accomplishments include:

• Effectively promoting ENERGY STAR certified smart thermostats to nearly 1.5 million professional installers and consumers through email and a Resideo ProPERKS newsletter campaign.
• Garnering nearly 1 million impressions through multimedia advertising featuring ENERGY STAR, including social and YouTube.
• Achieving 327 digital placements, with more than 200 million potential reach through a press release with Habitat on the Earth Day cause marketing campaign.
• Co-marketing ENERGY STAR certified smart thermostats with The Home Depot through in-store promotional stickers, emails reaching more than 7 million per send, hover ads on The Home Depot webpages, social posts across channels and shared via Habitat for Humanity, online messaging, and a hot banner in purchase confirmation emails.