Building a Powerful and Enduring Brand: The Past, Present and Future of the ENERGY STAR Brand

By 2007, when this 44-page report was written, ENERGY STAR had grown into a well-recognized consumer brand, the result of well-crafted strategies, market-defined insights, and a perseverance to always improve on the past. To ensure the brand’s continued success, EPA commissioned a brand audit and assessment of future challenges and opportunities. The goal of this report is to provide information and a greater appreciation for the:
- Art and science of branding
- Core principles of the ENERGY STAR brand
- Evolution of the ENERGY STAR brand
- Future opportunities and challenges
- Ways to ensure future success
Download the report (PDF, 2.14 MB )
Pages/Size:
44 pp, 8.5" x 11"
Publication Date:
06-15-2007
Program:
ENERGY STAR General
Type:
Report
Audience:
Partner