Building a Powerful and Enduring Brand: The Past, Present and Future of the ENERGY STAR Brand

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By 2007, when this 44-page report was written, ENERGY STAR had grown into a well-recognized consumer brand, the result of well-crafted strategies, market-defined insights, and a perseverance to always improve on the past. To ensure the brand’s continued success, EPA commissioned a brand audit and assessment of future challenges and opportunities. The goal of this report is to provide information and a greater appreciation for the:

  • Art and science of branding
  • Core principles of the ENERGY STAR brand
  • Evolution of the ENERGY STAR brand
  • Future opportunities and challenges
  • Ways to ensure future success
Download the report (PDF, 2.14 MB )
Pages/Size: 44 pp, 8.5" x 11"
Publication Date: 06-15-2007
Type: Report
Audience: Partner