Entergy Arkansas, LLC

Entergy Arkansas, LLC is an electric utility serving 63 counties in Arkansas. In 2023, the utility greatly enhanced marketing efforts for its Point-of-Purchase Solutions (POPS) program by leveraging discounts on a wide variety of ENERGY STAR certified products and significantly increased consumer engagement by 18%, achieving nearly two million in unit sales and 100 million kWh in annual energy savings. Key 2023 accomplishments include:

• Promoting numerous ENERGY STAR products by offering discounts on certified lighting, smart thermostats, freezers, air purifiers, dehumidifiers, heat pump water heaters, and ductless mini-split heat pumps.
• Achieving widespread consumer engagement through store signage, fact sheets, and rebate applications promoting incentives on ENERGY STAR products at point-of-sale at numerous big box retailers.
• Showcasing banner ads on the Entergy Arkansas home page, driving nearly 500,000 users to the online marketplace for ENERGY STAR products.
• Leveraging Entergy’s Facebook social media channel, email marketing, and electronic newsletters to reach more than 300,000 residential customers with ENERGY STAR messaging.