Electrolux

Electrolux, a global appliance company, increased its offerings of highly efficient products, supported ENERGY STAR® specification development efforts, and enhanced its ENERGY STAR training, marketing, and consumer education. Key accomplishments in 2023 include:

• Increasing ENERGY STAR certified model offerings, while certifying 90% of dishwasher models to the new specification that went into effect last summer.
• Demonstrating leading edge innovation in its new certified dishwasher product lines and in a certified refrigerator model and laundry pair, each receiving performance praise from independent media.
• Actively supporting the ENERGY STAR dishwasher and residential electric cooking products specification development processes.
• Expanding its branded website focus on ENERGY STAR and ENERGY STAR Most Efficient, helping consumers identify energy efficient appliances within the awareness and consideration phases of their purchase.
• Driving awareness of its ENERGY STAR partnership using national press releases and social media posts, garnering over 200 million impressions, and partnering with large retailers to offer an Earth Day promotional rebate for ENERGY STAR certified appliances.
• Enhancing virtual and in-person training related to ENERGY STAR, including 73,000 interactions on their digital training platform which educates internal sales, marketing, and commercial teams, customers (sales associates, buyers, and owners), National Kitchen and Bath Association members, and CEU students, plus an additional 800 consumer interactions from various events.