ENERGY STAR Promotion
Xerox is a work solutions company specializing in print technology, imaging and data analytics. Xerox excelled in the promotion of its ENERGY STAR certified products to all its audiences through extensive training and marketing efforts, reaching more than 90,760 employees and customers. Key 2019 accomplishments include:
- Featuring the ENERGY STAR certification mark and educational messaging throughout Xerox.com web pages, including relevant product category pages, individual product pages, and its sustainability pages.
- Participating in ENERGY STAR Day with external messages through social media, including Facebook, Twitter, LinkedIn, and Instagram, garnering a total of 39,813 impressions, as well as internal outreach through a newsletter to employees which was seen by over half the company a total of over 16,700 impressions.
- Comprehensively Integrating ENERGY STAR education into all employee training activities, including its new-hire training video viewed by 100 percent of new employees and training on Xerox's long legacy of sustainability that has reached over 600 team members. As a result, 100 percent of its customer engagements in 2019 included communicating the value of ENERGY STAR certified products.