ENERGY STAR Promotion
Washington Gas is a natural gas service provider in the nation’s capital region, offering rebates on high-efficiency gas appliances and equipment for residential and commercial customers. Washington Gas is receiving ENERGY STAR® recognition for promoting certified products and rebates, and participation in ENERGY STAR promotions. Key 2017 accomplishments include:
- Promoting ENERGY STAR certified products and rebates to customers, with a focus on smart thermostats and water heaters, and increasing redeemed ENERGY STAR incentives significantly.
- Participating in one of the first ENERGY STAR certified smart thermostat promotions through an email campaign co-branded with NEST, resulting in customers redeeming 3,057 rebates.
- Garnering nearly 5 million impressions in combined print advertising and bill inserts promoting ENERGY STAR and its environmental benefits to its customers.
- Featuring ENERGY STAR certified smart thermostats and water heaters via digital channels, including targeted efforts in Maryland and Virginia, resulting in nearly 15,000 impressions on Facebook and Twitter
- Supporting ENERGY STAR Day via social media resulting in nearly 2,000 impressions.