True Manufacturing (True Food Service Equipment)
True Manufacturing (True Food Service Equipment) is a refrigeration equipment manufacturer receiving ENERGY STAR recognition for Excellence in Product Design. True Manufacturing stands out for its use of alternative refrigerants as well as its marketing of ENERGY STAR certified products through trade shows, product labeling, and specification sheet labeling. Key 2018 accomplishments include:
- Establishing data collection on all ENERGY STAR related links and increasing its digital marketing of ENERGY STAR certified products, which showed more than a million hits on pages containing the ENERGY STAR logo.
- Training the company’s domestic sales force on using the ENERGY STAR listings as a major marketing and sales tool.
- Increasing the percentage of sales of ENERGY STAR certified products from 22 percent to over 60 percent in 2018.