The Sponsors of Mass Save

The Sponsors of Mass Save—Cape Light Compact, Eversource, National Grid, and Unitil—collaborated to execute an omni-channel retail initiative that leveraged ENERGY STAR certification for dryers, dehumidifiers, air purifiers, smart thermostats, room air conditioners, and lighting to achieve 37,000 MWh of net lifetime energy savings. Key 2020 accomplishment include:

• Promoting the purchase of ENERGY STAR certified products through multiple sales channels including in-store, online, paid and owned media, and experiential tactics.
• Implementing an instant rebate offering at select retail locations for ENERGY STAR certified dehumidifiers, room air cleaners, smart thermostats, and room air conditioners.
• Conducting energy efficiency fundraisers to sell ENERGY STAR certified lightbulbs to benefit schools, youth non-profits, and veterans, and distributing more than 160,000 bulbs at 178 food pantries.
• Helping sell more than 42,000 ENERGY STAR certified appliances and electronics through retail partnerships.