Partner of the Year - Sustained Excellence - Product Brand Owner - Windows, Doors, and Skylights
SoftLite is a window and door manufacturer. SoftLite increased its ENERGY STAR® sales by 31%, producing more than 218,000 ENERGY STAR certified products of which 7.4% earned ENERGY STAR Most Efficient recognition. Key 2021 accomplishments include:
- Achieving a nearly 40% increase in training participation (to 1300 individuals from 332 SoftLite retailers) through improved online efforts featuring ENERGY STAR.
- Engaging in ENERGY STAR campaigns throughout the year with company posts, videos, and campaign banners on its social media websites, including @ENERGYSTARday, SaveForGood, #ENERGYSTARPOY, #ENERGYCHOICESCOUNT, #ENERGYSTARawards, and #EarthDay.
- Expanding and improving online marketing aids and printed materials for 150,000 pieces of in-house and 50,000 pieces of private label literature with featured ENERGY STAR logos and program information.