Partner of the Year - Sustained Excellence
Product Brand Owner - Windows, Doors, and Skylights
Soft-Lite, LLC, a window manufacturer, shipped nearly 172,000 ENERGY STAR certified window products in 2019, representing nearly 100% of its total sales volume. The company also expanded its integrated use of the ENERGY STAR brand throughout its dealer training, marketing materials and social media presence. Key 2019 accomplishments include:
- Expanding its online efforts to educate and promote ENERGY STAR on its company website and through an educational video library, YouTube channel and social media efforts, along with a dedicated intranet site for dealers.
- Delivering an ENERGY STAR training program to educate 100 percent of its employees and nearly 300 dealer and distributor locations on the ENERGY STAR program, the anatomy of an energy-efficient window, and instructions for how dealers can best promote the program.
- Providing dealers with an array of customizable ENERGY STAR marketing and sales aides to help educate consumers about ENERGY STAR certified windows.
- Promoting various ENERGY STAR campaigns on its social media web sites, including ENERGY STAR Day and the ENERGY STAR Holiday Gift Guide Campaign.