Partner of the Year - Sustained Excellence - Product Brand Owner - Windows, Doors, and Skylights
Soft-Lite LLC is a window manufacturer receiving ENERGY STAR Partner of the Year-Sustained Excellence recognition. Soft-Lite LLC achieved a 5.8 percent increase in the number of ENERGY STAR certified products available compared to 2017 and expanded its integrated use of the ENERGY STAR brand throughout its dealer training, marketing materials, and on-line and social media presence. Key 2018 accomplishments include:
- Shipping a total of 219,000 ENERGY STAR certified products.
- Delivering a structured ENERGY STAR training program to educate its dealers and distributors on what the ENERGY STAR program is, the anatomy of an energy-efficient window, and instructions for how dealers can best promote the program.
- Providing a unique ENERGY STAR marketing collection to its dealers, which offers a variety of customizable marketing and sales aides that can be used to help educate consumers about the ENERGY STAR Windows Program and encourage them to purchase ENERGY STAR certified Soft-Lite windows.
- Enhancing its YouTube social media efforts by adding a new set of short videos to educate consumers about ENERGY STAR certified windows, including environmental benefits.