Partner of the Year - Sustained Excellence
Product Brand Owner
Soft-Lite® is a manufacturer of ENERGY STAR® vinyl replacement windows and doors. Soft-Lite is receiving ENERGY STAR Partner of the Year—Sustained Excellence recognition for its continued technical innovation, unique marketing campaigns, and educational activities. Key 2016 accomplishments include:
- Introducing a new, high-performance double-pane glass option, specifically designed to ensure that all Soft-Lite windows continue to be ENERGY STAR certified under the new Version 6.0 criteria.
- Launching a new “Soft-Lite’s $10,000 ENERGY STAR Certified Products Sweepstakes” to promote ENERGY STAR certified windows to consumers.
- Training all office staff, distributor employees, and retailer employees to update and maintain their knowledge about ENERGY STAR using online training classes.
- Developing a unique, extensive, and customizable “ENERGY STAR Marketing Collection,” available to all of its 500 active dealers.
- Actively participating on six different social media platforms promoting ENERGY STAR and energy efficiency.
- Introducing a new ordering system that enhances Soft-Lite dealers’ awareness of the ENERGY STAR program and helps ensure the windows they are selling are certified in their climate region.