Partner of the Year - Product Brand Owner
Soft-Lite, a manufacturer of custom-made vinyl windows, was founded in 1934. Soft-Lite makes the ENERGY STAR® program, developing efficient new products, and using innovative methods for educating its employees a high priority. Soft-Lite is receiving ENERGY STAR Partner of the Year recognition for its development of ENERGY STAR certified products, commitment to employee training, and wide-ranging promotional efforts. Key 2014 accomplishments include:
- Introducing a new, interactive, web-based dealer training program that enables a greater number of dealers to be trained quickly and more efficiently. The program encompasses an overview of the ENERGY STAR program and instructions for how dealers can best promote the program.
- Developing new, interactive literature on ENERGY STAR products, including video presentations on the energy efficient features of windows.
- Introducing new, high-performance glass options that will help its product lines exceed the new ENERGY STAR Version 6.0 criteria.
- Promoting ENERGY STAR products through high-quality print, social media, and showroom marketing.