Snohomish County PUD, No. 1
Excellence Awards - ENERGY STAR Marketing
Snohomish PUD is a publicly owned electricity provider. In 2021, Snohomish successfully executed a comprehensive program designed to accelerate the adoption of electrical vehicle charging into its territory while carefully managing the grid impacts of the new load by using ENERGY STAR® certified EV chargers. Key 2021 accomplishments include:
- Reducing purchase barriers with the creation of an online marketplace for consumers featuring ENERGY STAR certified EV chargers. The marketplace, developed by Snohomish, includes simple and clear information and utilizes the ENERGY STAR logo to highlight product efficiency and quality.
- Promoting new EV opportunities to consumers through an annual sweepstakes event. The sweepstakes included several calls to actions, resulting in over 1,800 customers researching ENERGY STAR certified chargers, learning about special EV electric rates, and exploring EV resources.
- Reducing the cost barrier to making the transition from gas to electric by offering free electricity credits to select customers who installed ENERGY STAR EV chargers. Through targeted outreach, Snohomish educated over 300,000 consumers with messages on the benefits of EVs and charging from home. As an added incentive, it offered a $400 home charging electric bill credit for consumers who purchased a qualified EV model.
- Developing a comprehensive consumer education program, seen by 11,000 customers, to support people who are considering an EV purchase. The education program featured information on the environmental benefits of EVs, the benefits of a certified ENERGY STAR model, a quarterly EV newsletter, a social media campaign, tips on reducing costs, a comparison tool for EVs, and detailed information on how to keep your EV charged throughout the Snohomish service territory. The consumer education program resulted in sales of over 1,200 ENERGY STAR certified EV chargers.