Snohomish County PUD, No. 1
Excellence Awards - ENERGY STAR Marketing
?Snohomish County PUD, No. 1 is a public power utility that delivers power and water to its customer-owners. Snohomish PUD developed a robust cross-channel marketing strategy that enabled it to successfully serve its 350,000 customers’ increased energy-saving needs with the benefits of ENERGY STAR certified products. Key 2020 accomplishments include:
- Developing, promoting and distributing 35,000 free ENERGY STAR certified product bundles through the Snohomish marketplace, including a bathroom and entertainment bundle.
- Expanding its ENERGY STAR certified heat pump water heater program through a direct-to-consumer marketplace promotion featuring an increased rebate and the ENERGY STAR Water Heater Replacement Guide. Promotional tactics included social, a monthly e-newsletter, targeted email, and direct mailer to 280,000+ customers on the PUD’s homepage, and through a digital takeover in the Everett Herald newspaper.
- Engaging customers through its Smart Rewards Sweepstakes to familiarize them with PUD’s efficiency programs and resources, as well as educate them on the benefits of ENERGY STAR products. More than 3,800 customers entered the 2020 Sweepstakes—a 135 percent increase over 2019.
- Increasing participation in its Smart Rewards program by offering a $50 Smart Reward on all ENERGY STAR certified clothes washers to incentivize customers to purchase an energy-efficient model, despite supply-chain issues.