Ridgefield Park, New Jersey
Samsung Electronics is a global market leader in high-tech electronics manufacturing and digital media. Samsung is receiving ENERGY STAR® Climate Communicator recognition for its commitment to educating employees, leadership, stakeholders, and customers about energy efficiency and the impacts of climate change. Key 2015 accomplishments include:
- Showcasing the benefits of saving energy and preventing climate change to millions of people at the “Crossroads of the World,” in New York’s Times Square. For five consecutive years Samsung has educated consumers about the benefits of saving energy with its 47th street billboard. In 2015, the “Improve your Life and the Climate” campaign ran on the billboard for an entire year, generating more than 100 million unique impressions.
- Driving climate change education with digital and social media strategies. Samsung promoted climate change educational efforts across its social media platforms, encouraging people to take the ENERGY STAR Pledge on ENERGY STAR Day, and highlighting its energy-efficiency focused work with engaging video content on YouTube and Twitter.
- Partnering with the Boys & Girls Clubs of America (BGCA) to educate youth on environmental stewardship through its Climate Superstars Challenge. This challenge was the first contest of its kind designed to motivate young people to take actions that help protect the environment and raise awareness about climate change.