Public Awareness of ENERGY STAR Remains Strong
Public awareness of the ENERGY STAR label exceeded 80% in 2011, and 44% of U.S. households report purchasing an ENERGY STAR qualified product. As the ENERGY STAR program enters its 20th year, the label remains well poised to influence future consumer decisionmaking. The majority of purchasers report they are likely to recommend ENERGY STAR products to others--32% of them are "extremely likely" to do so. This finding and others are highlighted in a new report, “National Awareness of ENERGY STAR for 2011," which presents an analysis of a survey commissioned by the Consortium for Energy Efficiency.