PPL Electric Utilities
ENERGY STAR Promotion
PPL Electric Utilities serve 1.4 million customers in 29 counties in central and eastern Pennsylvania. In 2019, PPL promoted ENERGY STAR certified products to their customers through retail, behavioral, rebate, and low-income programs across their territory, effectively integrating ENERGY STAR through a wide variety of media channels, including direct, digital, and outdoor, resulting in 15.5 million impressions. Key 2019 accomplishments include:
- Partnering with 41 retail chains and conducting more than 2,350 retail visits and sales-associated training sessions on ENERGY STAR certified products, while facilitating the sale of more than 1.5 million ENERGY STAR certified LED light bulbs.
- Providing incentives for thousands of ENERGY STAR certified products, including ductless heat pumps, air-source heat pumps and refrigerators, while retiring and properly recycling more than 89,900 non-ENERGY STAR old refrigerators and freezers.
- Sponsoring the THINK! ENERGY educational programs in conjunction with the National Energy Foundation and the Pennsylvania Department of Education, educating 20,496 students (68 percent from low-income schools) on the importance of conserving energy.
- Leveraging the ENERGY STAR label, messaging and national campaign value by participating in several ENERGY STAR promotions including Flip Your Fridge, ENERGY STAR Day, and pool pumps, as well as through its newly launched online marketplace.