Pentair

Minneapolis, Minnesota


Partner of the Year - Sustained Excellence - Product Brand Owner

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Pentair is a provider of swimming pool and spa equipment. Pentair is the first and only manufacturer to have an ENERGY STAR pool pump certified for connected functionality. Key 2020 accomplishments include:

  • Expanding web capabilities including a completely new design and navigation structure with search engine and filtering options making it easier to find ENERGY STAR products. This improvement resulted in 506,802 impressions for ENERGY STAR related pages and 2,997 views of Pentair’s dedicated ENERGY STAR landing page.
  • Enhancing social media efforts to improve consumer targeting capabilities and allow for targeting based on geography and individual consumer interests.
  • Increasing Facebook impressions from 42,139 in 2019 to 1,335,436 impressions in 2020 by posting ENERGY STAR related information and energy efficiency related topics.
  • Increasing social media impressions (Twitter, Instagram, LinkedIn) by an average of 278 percent over the past year by posting ENERGY STAR related information and energy efficiency related topics.
  • Developing new online training resources that give industry professionals easier access to technical education, including access to education on the proper setup and programming of ENERGY STAR pool pumps to ensure they are installed for optimum performance and energy savings.
In 2020 alone, ENERGY STAR and its partners helped Americans avoid more than $40 Billion in energy costs

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