Nationwide Marketing Group
Winston-Salem, North Carolina
Partner of the Year - Sustained Excellence
Nationwide Marketing Group is a buying and marketing group. In 2020, Nationwide committed to driving ENERGY STAR “Top Of Mind” awareness, raising ENERGY STAR appliance sales from 46 percent to more than 50 percent. Key 2020 accomplishments include:
- Increasing storefront participation in the ENERGY STAR Retail Products Platform in existing markets and supporting efforts to add new utility markets.
- Refining rebated ENERGY STAR programs, which dramatically differentiated ENERGY STAR products for its members and consumers.
- Focusing efforts to deliver energy efficiency and equity by targeting low and middle-income consumers in utility-rebated locations.
- Investing in people, processes, and creative resources to assure Nationwide members can offer digital content, mobile, social, and video featuring ENERGY STAR and ENERGY STAR Most Efficient Products across over 1,450 member websites, product digital assets and pricing tag tools.
- Expanding Nationwide member access to marketing materials for ENERGY STAR Heat Pump Water Heaters, Lighting, and Smart Home products.
- Producing training modules though the Nationwide Learning Academy, that trained thousands of members on the advantages of ENERGY STAR and why certified products present the best choice for customers.