Nationwide Marketing Group
Winston Salem, North Carolina
Partner of the Year - Sustained Excellence
Nationwide Marketing Group is a retail buying group receiving ENERGY STAR Partner of the Year- Sustained Excellence recognition. Nationwide Marketing Group has demonstrated ongoing commitment to protecting the environment by developing outstanding marketing materials for its member store use that prominently feature ENERGY STAR, leading to thousands of new stores stocking and selling ENERGY STAR certified products. Key 2018 accomplishments include:
- Growing the network of independent stores with access to ENERGY STAR certified products by dramatically expanding its membership base from 1,600 stores to 5,500 stores.
- Increasing participation in the ENERGY STAR Retail Products Platform to include 240 storefronts across 12 participating utility markets by providing dealer bonus and consumer incentive programs.
- Providing ENERGY STAR certified products training through Nationwide Learning Academy with 316 online product training modules and awarding over 5,400 "Win With ENERGY STAR" Training Series Certifications to retail product sales associates.
- Partnering with key industry suppliers to drive the ‘Get Clean Save Green’ campaign, featuring ENERGY STAR, across member store websites in targeted geographical regions.
- Promoting ENERGY STAR using MemberNet TV, showing ENERGY STAR educational content videos over 9,000,000 times in stores.