Nationwide Marketing Group
Winston Salem, North Carolina
Partner of the Year - Sustained Excellence
Nationwide Marketing Group, America’s largest buying and marketing organization, has a long history helping its 3,800 members educate consumers on the benefits of ENERGY STAR® products across their 11,000 storefronts. Nationwide Marketing Group is receiving ENERGY STAR Partner of the Year—Sustained Excellence recognition for its ongoing commitment to promoting energy efficiency and ENERGY STAR product sales. The company has distinguished itself by developing a high-quality, comprehensive, and effective set of ENERGY STAR marketing and advertising materials for its independent retail store members. Key 2015 accomplishments include:
- Engaging with vendor and utility partners to increase stocking and sales of newly available ENERGY STAR products, such as clothes dryers, and priority promotional categories including refrigerators.
- Developing new digital commercials that feature ENERGY STAR certified products and messaging. Commercials are delivered throughout the year to thousands of in-store kiosks and other media vehicles, such as online media and targeted cable spots, generating 100 million impressions.
- Developing numerous regional print advertisements for its members, resulting in millions of impressions in local markets.
- Featuring the energy and environmental benefits of ENERGY STAR products in purchasing guidance to consumers.