Nationwide Marketing Group
Winston Salem, North Carolina
Partner of the Year - Sustained Excellence
Nationwide Marketing Group, America’s largest buying and marketing organization, has a long-standing history in helping its approximately 3,700 members educate consumers on the benefits of ENERGY STAR® products and best practices. Nationwide Marketing Group is receiving ENERGY STAR Partner of the Year—Sustained Excellence recognition for its ongoing commitment to promoting energy efficiency and selling ENERGY STAR products. The company has distinguished itself by offering increasingly sophisticated tools and content to help members communicate to their customers about ENERGY STAR. Key 2014 accomplishments include:
- Engaging with vendor and utility partners to increase available ENERGY STAR products and incentives toward the purchase of energy efficient products.
- Fostering relationships with many of the nation’s leading ENERGY STAR manufacturer partners, including Electrolux, GE, Whirlpool, Bosch, LG, and Samsung to help launch and promote ENERGY STAR certified products.
- Developing new HDTV commercials and infomercials that feature ENERGY STAR certified products and messaging that are delivered to thousands of in-store kiosks and other media vehicles, such as online media and targeted cable spots throughout the year, generating 100 million impressions.
- Using Nationwide’s buying show, “Primetime!”, North America’s largest bi-annual member conference, as a platform to educate the more than 4,000 member retailers and manufacturer partners in attendance on the benefits of ENERGY STAR products and the overall program.