ENERGY STAR Promotion
National Grid delivers electricity to approximately 3.3 million customers in Massachusetts, New York, and Rhode Island. It is the largest distributor of natural gas in the northeastern U.S., serving approximately 3.4 million customers in New York, Massachusetts, and Rhode Island. National Grid is receiving ENERGY STAR® recognition for its comprehensive, multi-channel marketing campaign to educate its customers about energy efficiency through ENERGY STAR. Key 2014 accomplishments include:
- Positioning ENERGY STAR as the most highly-regarded energy efficiency resource for its customers, and making a clear connection to the environmental, economic, and social benefits communities can realize through increased energy efficiency.
- Using media such as radio, social media, rich media online banner ads, pre-roll video advertisements on YouTube and Hulu, search engine marketing, print ads, e-mail blasts, billboards, and in-store signage telling consumers to look for the ENERGY STAR label to save energy and money while protecting the environment. This effort generated in excess of 337,666,663 impressions across all channels and helped drive the sale of almost 3.5 million ENERGY STAR certified products—including lighting, consumer electronics, heating and cooling, appliances, water heaters, and pool pump products, which generated an estimated 176,367,000 kilowatt hours and 5,720,025 therms in savings in 2014 alone.
- Participating in the ENERGY STAR Change the World Tour by hosting one of seven community service events in Worcester, MA. The daylong event celebrated community service activities.