Lowe's Home Improvement
Mooresville, North Carolina
Partner of the Year
Lowe's is a home improvement retailer receiving ENERGY STAR recognition for Excellence in Promotion. Lowe's has demonstrated excellence in promoting ENERGY STAR certified products broadly, including participation in numerous ENERGY STAR product promotions and consumer outreach through marketing, advertising and media publicity, generating more than 1.3 billion impressions. Key 2018 accomplishments include:
- Marketing ENERGY STAR certified products by leveraging numerous owned channels including in-store, and ex-store promotions that informed billions of consumers about the benefits of ENERGY STAR.
- Promoting ENERGY STAR certified products (including lighting, heat pump water heaters and smart thermostats) in-store through coordinated point-of-purchase signing.
- Comprehensively including the ENERGY STAR logo on all in-store and online Deal of the Day promotions and signage.
- Prominently featuring ENERGY STAR throughout the Lowes.com site in qualified product pages, including its Rebate Center to connect customers with utility rebates on ENERGY STAR certified products and the Appliance Selector Tool including ENERGY STAR as a key criterion for filtering the product search results.
- Messaging ENERGY STAR products, tips, and promotions on Facebook, Pinterest, Instagram, Next Door, and Twitter with more than four million likes and 260,000 Twitter followers.