The Lighting and Products Sponsors of Mass Save
Partner of the Year - Sustained Excellence
Energy Efficiency Program Delivery
Mass Save® is an initiative of Massachusetts’ electric utilities and energy efficiency service providers, in partnership with the Massachusetts Department of Energy Resources. Its aim is to help residents and businesses improve energy efficiency and realize related cost savings. The sponsors of Mass Save—Cape Light Compact, Eversource Energy, National Grid, and Unitil—are receiving ENERGY STAR® Partner of the Year—Sustained Excellence recognition for their collaborative efforts to increase awareness of, and demand for, ENERGY STAR certified products. Key 2016 accomplishments include:
- Holding extensive training and outreach events, including 300 retail sales associate trainings, 75 public outreach events, and 110 pop-up retail events at corporate energy fairs and festivals.
- Actively participating in EPA national campaigns and initiatives including Flip your Fridge, Cool your World, Social Star, and the Change the World Tour.
- Prominently using the ENERGY STAR messaging and logo throughout online, social media, and in-store promotions garnering more than 20,000 video views, 280,000 ad engagements, and 300,000 social media engagements.
- Achieving annual cumulative energy savings of 321 million kilowatt hours (kWh) by influencing the sale or more than 7.8 million ENERGY STAR certified lighting, appliance, and electronic products through negotiated cooperative promotions, instant discounts, mail in rebates and online offerings.