The Lighting and Products Sponsors of Mass Save

Mass Save® is an initiative of Massachusetts’ electric utilities and energy efficiency service providers, in partnership with the Massachusetts Department of Energy Resources, to help residents and businesses improve their energy efficiency and realize related cost savings. The sponsors of Mass Save—Cape Light Compact, Eversource Energy, National Grid, and Unitil—are receiving ENERGY STAR®  Partner of the Year recognition for Mass Save’s highly effective programs that guide consumers to look for ENERGY STAR certified products, and build on coordinated programming with other states in the Northeast. Key 2015 accomplishments include:

• Fielding a powerfully branded marketing initiative leveraging ENERGY STAR tools, resources, national campaigns, and other offerings. Through nearly 600 retail sales associate trainings, almost 200 public outreach events, and other multi-channel outreach, the Mass Save program reached thousands of consumers about the value of ENERGY STAR and energy efficiency.
• Bolstering appliance program savings by promoting less traditional appliances such as ENERGY STAR dehumidifiers and room air cleaners. These two innovative and hyper-targeted promotions alone delivered 217-percent of Mass Save’s 2015 air purifier savings goal. Dehumidifier turn-in recycling events in seven targeted communities removed more than 350 old units from circulation while encouraging customers to consider an ENERGY STAR certified product for new purchases.
• Partnering with manufacturers, retailers, and local media to bring the benefits of ENERGY STAR and energy efficiency to bear on community service efforts. In 2015, these activities included raising $10,000 for the Ellie Fund for breast cancer through a limited time sale on pink-based ENERGY STAR certified light-emitting diode (LED) bulbs, and a home retrofit for a U.S. military veteran that included a lighting retrofit with ENERGY STAR certified products.
• Generating almost 178 million impressions and helping drive the sale of almost five million ENERGY STAR lighting, appliance, and electronics products.
• Contributing to the Commonwealth of Massachusetts’ fifth consecutive ranking by the American Council for an Energy Efficient Economy as the nation’s most energy efficient state.