Englewood Cliffs, New Jersey
LG Electronics is a global leader in consumer electronics, home appliances, and mobile communications. LG is receiving ENERGY STAR® Climate Communicator recognition for its commitment to educating employees, leadership, stakeholders, and customers about energy efficiency and the impacts of climate change. Key 2015 accomplishments include:
- Featuring ENERGY STAR as part of an Earth Day celebration on The Ellen DeGeneres Show. This segment was a collaboration with Best Buy, and featured the ENERGY STAR Flip Your Fridge campaign. Viewers were encouraged to responsibly recycle their aging fridges and upgrade to new, energy-efficient ENERGY STAR models to help prevent climate change. The segment aired across the country and reached an estimated 3.7 million viewers. More than 32 million additional impressions were generated via a social media promotion.
- Highlighting the importance of climate action on the LG Times Square billboard. LG used its highly visible electronic billboard to highlight ENERGY STAR and climate protection for promotions like Flip Your Fridge and ENERGY STAR Day. This dynamic promotional tool receives an estimated 1.5 million impressions per day.
- Continuing to educate consumers on the importance of saving energy to reduce greenhouse gas emissions via the LG Living Green Web page. LG works with ENERGY STAR year-round to update the site with important energy-saving information to help its customers reduce their carbon footprint and protect the climate.