Lexmark International, Inc.
ENERGY STAR Marketing
Lexmark International, Inc. provides printing and imaging products, software, solutions, and services. Lexmark enhanced both its employee training and consumer marketing efforts to further promote the benefits of ENERGY STAR internally and externally. Key 2020 accomplishments include:
- Raising awareness and education about the benefits of ENERGY STAR among 9,368 employees through the development of new training tools, including the Technical Education and Cultivation Hub (TEACH), as well as the utilization of existing training opportunities, such as sales and marketing global weekly meetings, FAQs, Customer Request For Proposal/Request For Information (RFP/RFI) team training, and worldwide intranet.
- Incorporating ENERGY STAR certification information and the ENERGY STAR mark in all relevant product documentation, brochures, and web pages, as well as on the Product Certifications and Product Energy Use pages of its public facing Corporate Social Responsibility website.
- Highlighting ENERGY STAR as part of a Science Technology Engineering and Mathematics (STEM) event during Engineering Day at the University of Kentucky engaging 3,000 students and their families in Lexmark’s technology and innovations in energy efficiency.
- Celebrating ENERGY STAR Day and promoting Lexmark’s commitment to energy efficiency and sustainability on social media through posts reaching 120,000 social media followers.