Kenmore

Kenmore, a part of Transform SR LLC (previously known as Sears Holding Corporations) is a home appliances manufacturer. In 2020, Kenmore focused on maintaining products with consumer-resonating features, with ENERGY STAR as a primary attribute. Key achievements in 2020 include:

• Increasing the percentage of ENERGY STAR certified products by 9 percent, despite the pandemic environment and a period of corporate reorganization.
• Committing to efficiency by increasing the number of front-load clothes washers and refrigerators that are recognized as ENERGY STAR Most Efficient.
• Highlighting ENERGY STAR on the Kenmore website, with over 1.8 million unique visitors and over 3 million views. As the only first-party appliance brand on the Amazon platform, Kenmore had over 80 product details pages that reference ENERGY STAR.
• Participating in the Bob Vila 2020 ENERGY STAR Laundry Made Better contest with a Kenmore giveaway; this drove over 460,000 entries and 1.93 million views across the contest.

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