Kenmore

HOFFMAN ESTATES, Illinois


Partner of the Year - Sustained Excellence - Product Brand Owner

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Kenmore, a part of Transform SR LLC (previously known as Sears Holding Corporation) is a home appliance provider. In the past year, Kenmore extensively promoted and highlighted ENERGY STAR through various channels, including sales training, social media and well-known home improvement influencers. Key 2019 accomplishments include:

  • Training over 90 percent of all sales associates selling ENERGY STAR certified Kenmore brand major appliances through a multi-pronged approach that included training guides, point-of-sale/point-of-purchase, and digital efforts using a web-based training platform.
  • Teaming with Bob Vila for an ENERGY STAR laundry sweepstakes that led to more than 500,000 entries and 1.9 million total page views.
  • Distributing over 62 million circulars that prominently featured ENERGY STAR certified Kenmore Brand major appliances to Sears and Kmart stores, auto centers, outbound sears.com fulfillments and in-home technicians and mailers.
  • Launching a Kenmore Smart 2.0 app for Kenmore connected appliances that points users to the ENERGY STAR Rebate Finder and has been sent over to 50,000 registered Kenmore Smart app users.
  • Leveraging multiple social media channels throughout the year to educate and promote ENERGY STAR, with a combined follower and visitor base of over 667,000 that was reached with the message of energy savings and positive environmental impact associated with ENERGY STAR.
In 2020 alone, ENERGY STAR and its partners helped Americans avoid more than $40 Billion in energy costs

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