Kenmore

Kenmore, a part of Transform SR LLC (previously known as Sears Holding Corporation) is a home appliance provider. In the past year, Kenmore extensively promoted and highlighted ENERGY STAR through various channels, including sales training, social media and well-known home improvement influencers. Key 2019 accomplishments include:

• Training over 90 percent of all sales associates selling ENERGY STAR certified Kenmore brand major appliances through a multi-pronged approach that included training guides, point-of-sale/point-of-purchase, and digital efforts using a web-based training platform.
• Teaming with Bob Vila for an ENERGY STAR laundry sweepstakes that led to more than 500,000 entries and 1.9 million total page views.
• Distributing over 62 million circulars that prominently featured ENERGY STAR certified Kenmore Brand major appliances to Sears and Kmart stores, auto centers, outbound sears.com fulfillments and in-home technicians and mailers.
• Launching a Kenmore Smart 2.0 app for Kenmore connected appliances that points users to the ENERGY STAR Rebate Finder and has been sent over to 50,000 registered Kenmore Smart app users.
• Leveraging multiple social media channels throughout the year to educate and promote ENERGY STAR, with a combined follower and visitor base of over 667,000 that was reached with the message of energy savings and positive environmental impact associated with ENERGY STAR.

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