Hoffman Estates, Illinois
Partner of the Year
Product Brand Owner
Kenmore is a well-known brand of household appliances sold by Sears Holdings Corporation and through Sears, has been an ENERGY STAR® supporter since 1992. Kenmore is receiving ENERGY STAR Partner of the Year recognition for its extensive promotion of ENERGY STAR certified appliances, both in stores and online. Key 2017 accomplishments include:
- Increasing the percentage of total sales dollars from ENERGY STAR certified Kenmore appliances by over seven percent compared to the prior year, and selling more than 1.3 million ENERGY STAR certified appliances through its various stores and online retail partners.
- Creating training materials for retail partners that extend to over 1,300 stores and 7,000 sales associates that highlight and stress the importance of energy savings through ENERGY STAR certified appliances.
- Promoting energy-efficiency and ENERGY STAR through a new partnership with Amazon to sell Kenmore ENERGY STAR certified major appliances. For the first time ever, digital ENERGY STAR marketing and educational materials on individual Amazon product pages expose online consumers to the Kenmore Brand and the ENERGY STAR Program.
- Reaching more than 1.3 billion impressions through various marketing efforts aimed at promoting ENERGY STAR certified products and the Kenmore brand.