Increasingly Consumers turn to ENERGY STAR when Buying Products

Wednesday, March 2, 2011

Public awareness of the ENERGY STAR label grew to more than 80% in 2010, an increase of 45 percentage points over the past decade. This finding and others are in a new report, “National Awareness of ENERGY STAR for 2010,” PDF which presents an analysis of a survey commissioned by the Consortium for Energy Efficiency. Additional results from the survey:

·         More than 40% of U.S. households report knowingly purchasing an ENERGY STAR qualified product. 

·         More than 70% of ENERGY STAR  purchasers report being favorably influenced by the label—with nearly half of these households reporting the label was “very much” influential to their decision.

·         Nearly 80% of these purchasers are likely to recommend ENERGY STAR products to others, with 29% reporting they are “extremely likely” to recommend ENERGY STAR labeled products.