Hayward Industries Inc
Elizabeth, New Jersey
Partner of the Year
Product Brand Owner
Hayward Industries, Inc. is a leading global manufacturer of residential and commercial pool equipment receiving ENERGY STAR Partner of the Year recognition. Hayward Industries demonstrated clear commitment to ENERGY STAR through millions of impressions generated by their print and digital advertising of leading-edge certified products. Key 2018 accomplishments include:
- Certifying the first ENERGY STAR Version 2.0 pool pump and the first non-self-priming ENERGY STAR model with the launch of the new PowerFlo VS 300 variable-speed above ground pump; this pump provides up to 80 percent energy savings over single-speed pumps and quieter operation.
- Achieving over 100,000 unique visitors to a page promoting the benefits of ENERGY STAR products using targeted multi-channel consumer marketing.
- Expanding the market for ENERGY STAR certified pool pumps by offering lower horsepower models that are suited for typical pools with up-front prices that appeal to a broader range of pump purchasers.
- Updating messaging and targeting it to achieve not just high reach but high engagement, as exemplified by an email campaign, in conjunction with a utility promotion, that achieved a 46 percent open rate.