Hayward Holdings, Inc.

Charlotte, North Carolina

Excellence Awards - ENERGY STAR Marketing


Hayward Holdings, Inc. is a pool equipment manufacturer and distributor. Hayward has comprehensively promoted the value of ENERGY STAR® certified pool pumps across a variety of internal and external channels including sales training, public relations, and across the company’s website and on social media. Key 2022 accomplishments include:

  •  Integrating ENERGY STAR into its new-hire orientation and product knowledge training for sales representatives and retailers/distributors, including arming pool builders, servicers, and retailers with easy-to-understand infographics, articles, guides, and videos to share with customers about ENERGY STAR certified efficient pool pumps.
  •  Featuring ENERGY STAR in press releases and its first corporate ESG strategy and framework, including ENERGY STAR as a key part of the ESG framework.
  •  Generating consumer exposure to ENERGY STAR by prominently featuring the label and its benefits across the company’s web pages, resulting in more than 600,000 pageviews.
  •  Promoting ENERGY STAR certified pool pumps through email campaigns to more than 30,000 trade-customers and on social media throughout the year and in support of ENERGY STAR Day, which garnered 70,000 impressions.
In 2020 alone, ENERGY STAR and its partners helped Americans avoid more than $40 Billion in energy costs

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