Hayward Holdings, Inc.
Charlotte, North Carolina
Excellence Awards - ENERGY STAR Marketing
Hayward Holdings, Inc. is a pool equipment manufacturer and distributor. Hayward has comprehensively promoted the value of ENERGY STAR® certified pool pumps across a variety of internal and external channels including sales training, public relations, and across the company’s website and on social media. Key 2022 accomplishments include:
- Integrating ENERGY STAR into its new-hire orientation and product knowledge training for sales representatives and retailers/distributors, including arming pool builders, servicers, and retailers with easy-to-understand infographics, articles, guides, and videos to share with customers about ENERGY STAR certified efficient pool pumps.
- Featuring ENERGY STAR in press releases and its first corporate ESG strategy and framework, including ENERGY STAR as a key part of the ESG framework.
- Generating consumer exposure to ENERGY STAR by prominently featuring the label and its benefits across the company’s web pages, resulting in more than 600,000 pageviews.
- Promoting ENERGY STAR certified pool pumps through email campaigns to more than 30,000 trade-customers and on social media throughout the year and in support of ENERGY STAR Day, which garnered 70,000 impressions.