Hayward Holdings, Inc.

Hayward Holdings, Inc. is a pool equipment manufacturer and distributor. Hayward has comprehensively promoted the value of ENERGY STAR® certified pool pumps across a variety of internal and external channels including sales training, public relations, and across the company’s website and on social media. Key 2022 accomplishments include:

•  Integrating ENERGY STAR into its new-hire orientation and product knowledge training for sales representatives and retailers/distributors, including arming pool builders, servicers, and retailers with easy-to-understand infographics, articles, guides, and videos to share with customers about ENERGY STAR certified efficient pool pumps.
•  Featuring ENERGY STAR in press releases and its first corporate ESG strategy and framework, including ENERGY STAR as a key part of the ESG framework.
•  Generating consumer exposure to ENERGY STAR by prominently featuring the label and its benefits across the company’s web pages, resulting in more than 600,000 pageviews.
•  Promoting ENERGY STAR certified pool pumps through email campaigns to more than 30,000 trade-customers and on social media throughout the year and in support of ENERGY STAR Day, which garnered 70,000 impressions.

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