GE Lighting, a Savant company
E. Cleveland, Ohio
Partner of the Year - Sustained Excellence - Product Brand Owner
GE Lighting, a Savant company, offers smart home lighting solutions. GE Lighting dramatically enhanced the visibility of the ENERGY STAR label by creating and delivering co-branded light bulb displays across hundreds of retail locations. Key 2020 accomplishments include:
- Executing ads and posts on Facebook and other social media platforms throughout the year, supporting key seasonal campaigns including Earth Day and ENERGY STAR Day. These ads, combined with utility specific regional promotions, highlighted on social media resulted in over 500,000 consumer impressions.
- Certifying 1,407 lamp models to ENERGY STAR requirements, a notable increase from 2019. Entirely new categories were added including LED+ (bulbs with one special feature), and connected lamps with more lumen output for exceptional brightness.
- Launching a revamped gelighting.com website which now includes a search filter for ENERGY STAR products and a sustainability section (gelighting.com/sustainability), which provides information on lamp and package recycling and ENERGY STAR products with links to energystar.gov.