GE Lighting
E. Cleveland, Ohio
Partner of the Year - Sustained Excellence
Product Brand Owner
GE Lighting is the consumer lighting division of General Electric, specializing in lighting solutions for every space in a home. In 2019, GE set itself apart with its extensive marketing of ENERGY STAR certified lighting products in partnership with major retailers and through social media. Key 2019 accomplishments include:
- Expanding the amount of ENERGY STAR displays with a new big-box retail chain that had previously not participated in such utility-supported promotions. Over 1,000 displays were shipped to this new retailer alone.
- Driving over 300,000 views of ENERGY STAR certified LED advertisements through sponsored social media posts throughout the year.
- Prominently using Light the Moment campaign materials in over 300 locations at one home-improvement retailer.
- Increasing total sales (in dollars) of ENERGY STAR certified products by 10 percent year-over-year.
