E. Cleveland, Ohio
Partner of the Year - Sustained Excellence
Product Brand Owner
GE Lighting specializes in home lighting solutions and is receiving ENERGY STAR Partner of the Year recognition. GE Lighting distinguished itself by participating in ENERGY STAR Light the Moment campaign, resulting in-store promotions in hundreds of retail stores across the country. Key 2018 accomplishments include:
- Generating nearly 8.5 million social media impressions for Light the Moment lighting pallets for one retailer.
- Prioritizing a strong presence of a variety of ENERGY STAR certified light bulbs for a new simplified light bulb set at Lowe's stores, to help reduce customer confusion and improve the shopping experience.
- Collaborating with utilities to increase the presence of ENERGY STAR products in more than 8,000 in store displays featuring ENERGY STAR certified light bulbs across Lowe's stores.
- Increasing the number of ENERGY STAR certified models offered in 2018 by 68 percent.
- Selling more than 6 million GE-branded, ENERGY STAR LED holiday string lights to retailers in 2018.
- Taking part in ENERGY STAR Day via Twitter, which resulted in a reach of 11,360 impressions.