Entergy Mississippi, Inc.
ENERGY STAR Promotion
Entergy Mississippi, Inc. is an electric utility serving approximately 447,000 customers across the state. Entergy Mississippi is receiving ENERGY STAR® recognition for its high-quality certified lighting outreach to limited-income communities and participation in the ENERGY STAR laundry, heat pump, and water heater product promotions. Key 2017 accomplishments include:
- Distributing more than 75,000 ENERGY STAR certified light bulbs to limited-income residents, an increase of 72 percent since 2016.
- Delivering more than 300,000 kilowatt hours in energy savings through its promotion of ENERGY STAR certified appliances to Mississippi residents.
- Integrating ENERGY STAR through its appliance program materials including signage, brochures, website, bill inserts, newsletter articles, social media, and online search ads, resulting in hundreds of thousands of impressions.
- Participating in the ENERGY STAR Laundry Made Better, water heater, and ENERGY STAR Day promotions by leveraging social media posts with content and graphics from ENERGY STAR.
- Educating customers about the benefits of ENERGY STAR certified products and practices by leveraging the ENERGY STAR Ways to Save tips web service.